Language



There are many words in the English dictionary today that was once just someone’s names. Boycott Meaning: to avoid dealing with or to prevent dealing with as a protest Origin: Captain Charles Cunningham Boycott who was boycotted by his own tenants in the late 19th century. Quisling Meaning: Traitor, particularly […]

From names to words




I do understand that advertisements should try to grab attention, whether with words, images or sounds.  But should not the language matter? Saw this advertisement promoting Elle Singapore magazine at the bus stop as the “Biggest selling magazine”, what is that?  It’s not best selling, so what does this term […]

Biggest Selling?